BEHIND THE BRAND

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Behind the Brand
WHERE DOCTOR-DEVELOPED, CRUELTY-FREE FORMULAS & CLEAN INGREDIENTS MEET HIGH-PERFORMANCE BEAUTY.

We believe that every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coats of mascara, maybe it’s a full face of glam! We believe that 10 minutes of self-care, writes the narrative for the rest of your day.

As a Doctor developed brand, it’s about more than makeup for us. We want to empower our community to feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.

IT ALL STARTED WITH A BATTLE...

POWERED BY 10

You will always find the latest and greatest in good-for-your-skin ingredients at Doll10; We take pride in going the extra mile when developing our products in order to guarantee peace of mind to you that we leave out the bad stuff. We work hard to produce the highest grade of quality in our cosmetics, while keeping your wellness in mind as a top priority. In our formulas you will not find potentially malicious-to-your-health ingredients like sulfates (LS and SLES), parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Oh, and did we mention that we're cruelty-free, too?

THE PINK LIST

We use naturally-derived and organic ingredients to create our line of clean beauty products.
We’re Prop 65 and EU compliant, which means we formulate without 1,300+ banned ingredients.

    WE USE INGREDIENTS LIKE...

    Potassium Sorbate, Glycerin & Sodium Benzoate - For Preservation System Purposes.
    Chamomile & Green Tea -     As Nourishing Agents.
    Aloe Vera, Coconut Water -     As Hydrating humectants.
    Hyaluronic Acid & Jojoba Oil -     To Restore Suppleness.
    Almond Oil, Coconut Oil & Red Raspberry Seed Oil -     As Natural Protectives.
    Tea Tree Oil, Sea Buckthorn Oil, Turmeric & Aloe -     As Natural Antiseptics.
    Vitamin C, Licorice Root, & Niacinamide -     To Give Natural Brightening and Glow
    Ceramides, Shea Butter, & Mango Butter -     To Boost Your Skin Barrier, Naturally.
    Peppermint Oil, Noni Fruit & Natural Vanilla Extract -     As Natural Fragrances.
    Magnesium, Zinc & Selenium - As Skin Repairing Minerals.

    IN PLACE OF...

    Parabens
    SLS & SLESs
    Phthalates
    Retinyl Palmitate
    Oxybenzone
    Coal Tar & Triclocarban
    Hydroquinone
    Triclosan
    Undisclosed Synthetic Fragrances
    Mineral Oil & Formaldehydes

GIVE US 10 MINUTES & WE’LL CHANGE THE WAY YOU SEE YOURSELF

Life is chaotic – your makeup & skincare doesn’t need to be. Let’s get#DolledUp!